Now on Crowdcube, Six to Start is a new and immersive health and fitness app where they’re virtual races have attracted over three million downloads and a peak of peak 250 thousand monthly active users.
Backed by Nesta, Six to Start have expanded the Zombies, Run! franchise where the team now allow brands and charities to create, sell, and run their own virtual races.
“We create award-winning games that combine the digital and physical world. Zombies, Run! and The Walk use smartphone sensors to create immersive and motivating gaming experiences in the real world.” says the team from Six to Start.
“We combine world-class storytelling with new technology to make unforgettable games and experiences. We draw inspiration from video games, board games, casual games and playful applications and services.”
The app hopes to take advantage of the running market, currently the most popular form of exercise.
“The global fitness app market is forecast to grow at a CAGR of 31.35% during the period 2016-2020. This rapid growth has been driven by an increase in female runners, new ‘fun’ running events, and new activity-tracking and social media technologies.”
The team anticipate an exit within 3-5 years which they feel may come from a fitness apparel company wanting to expand into Virtual Races, a tech company aiming to integrate wearable or fitness devices with Virtual Race experiences, or a health/fitness chain or running events company diversifying into virtual events.
Founder and CEO, Adrian Hon hopes to raise £400,000 on the crowdfunding platform within the next 29 days. Very possible, given Six to Start have already raised almost £120,000.
Having already been nominated second most innovative fitness in the company and having an expected turnover of £1.29 million, the app will most likely have little trouble completing their target goal.
Six to Start have raised 29 percent of their total and offer an equity of 3.23 percent.