Now funding on Crowdcube, Elite Training Experience aims to become the leading provider of warm weather triathlon training camps.
Hoping to raise a total of £125,000, Elite Training Experience is entering a fast-growing market worth over £400,000,000.
The triathlon training camp was founded by committed triathlete Julian Hucker in 2016 and showed clear promise to the team at Virgin Start-ups, where they received an initial £25,000 of funding.
“Our training camps provide the opportunity for any athlete, whatever their level, to combine performance-focused coaching with their vacation”
They have already run three successful camps in Gran Canaria last year, with the first hosted by Commonwealth Games Champion Jodie Stimpson. Based on these camps, the team have launched 4 Elite Training Experience camps in Cyprus in Spring 2017. Some camps are already selling out, with athletes coming from the UK, France, Holland and Russia.
Showing lots of ambition, the team hope to run 30 camps, including camps in Gran Canaria, Cyprus, and pilot camps in Stellenbosch, South Africa over the next two years.
Funds from investment will primarily be used to accelerate the marketing with a broad marketing plan comprising social, digital, and offline marketing. Further funding will be committed to the Elite Training Experience Racing squad, who both support the camps and promote ETE during the racing season.
They also hope to develop a pilot for using online tools to delivering training camps remotely, as a digital follow-on from overseas camps. In addition to the core business, they believe that there are a number of exciting further growth scenarios for ETE, such as selling and renting specialist kit to the athletes.
After their fourth year, the potential exits include a trade sale to a larger, specialist travel organisation, one of the developing lead brands in the triathlon industry, or an investor buyout using cash flow from the business.
So far, Elite Training Experience has raised over £90,000. They have a pre-money evaluation of £450,000 and offer an equity of 21.74 percent.