Social trading investment network eToro has launched CopyFundsTM for Partners, a revolutionary product allowing asset managers to create their own bespoke funds on the eToro platform.
The groundbreaking new initiative will mean investment companies can create their own funds, as well as having direct access to eToro’s advanced suite of customer relationship management tools and performance analytics. eToro hopes the new platform will give Partners the potential to grow their assets under management and create an additional revenue stream based on profit-sharing with eToro.
The launch follows that of eToro’s original CopyFunds™ product, which hit the market in November 2016. Enabling eToro customers to trade CFDs on a range of specially-created, themed funds such as technology, banking and gaming, eToro’s BigTech CopyFund has provided 20 percent growth to date.
Fintech start-up eToro platform has made a big impact on the financial industry since its launch in 2007. One of the earliest companies to identify the gap in the financial market for those wanting to invest and trade in a simpler, cheaper manner than consulting financial advisers, it has grown steadily over the past ten years and is now home to five million retail investors across 140 countries.
Commenting on the launch of CopyFunds™ for Partners, CEO and founder of eToro, Yoni Assia, said: “CopyFunds™ for Partners will help bridge the historic chasm between supply and demand in the investment space, opening up world-class asset management to the mass consumer market and breaking down the traditional barriers to entry.
“Our Partners will gain access to eToro’s far-reaching network of five million users and advanced technology, with a full suite of marketing tools on hand. We’ll be working with fund managers looking to enhance their digital footprint and join us in creating a sophisticated, consumer-focused investment experience.”
eToro has partnered with French asset manager and robo-adviser WeSave on the new CopyFundsTM for Partners product, offering a CopyFund based on its AlphaCore product. The WeSave CopyFund has been designed using eToro’s suite of over 1,100 financial instruments, which include ETFs, stocks and indices, and will also be made available to WeSave customers.
WeSave Co-Founder & General Director, Zakaria Laguel, commented on the partnership:
“I’m delighted WeSave is the first asset manager to join eToro’s CopyFunds™ for Partners initiative. It will help us bring great investment funds to millions of people around the world. This partnership is a wonderful combination of supreme digital technology and fantastic portfolio management designed to help generate excellent long-term investment returns.”