Premium cycling apparel brand, Le Col has hit its 90 percent of its fundraising target on crowdfunding website Crowdcube, with still three days to go to reach the total goal.
Founded in 2009 by professional cyclist, Yanto Barker, Le Col sells its clothing to customers in over 10 countries; directly, and through a range of specialist retailers. The brand ambition was to create beautiful, performance enhancing clothing, that gives cyclists every advantage. Using Yanto’s professional insights, and continuous rider feedback, Le Col strives to design and manufacture the most technical and innovative products available in order to improve the rider’s experience in all climates and season
“The brand ambition was to create beautiful, performance enhancing clothing, that gives cyclists every advantage. Using Yanto’s professional insights, and continuous rider feedback, Le Col strives to design and manufacture the most technical and innovative products available in order to improve the rider’s experience in all climates and season”
The cycling apparel brand has been popular on the crowdfunding page, and has raised 90 percent of its £1,000,000 goal from 199 investors, keen to take a slice of the brand.
With professional cyclist Yanto Barker as the founder, developer and ambassador, there is no doubt the apparel brand knows its way around the market.
“We began trading autumn/winter 2009/2010 with a basic website and 10 specialist retailers including the prestigious Harrods cycling concession on the sports floor. In early 2014 we bought the factory and became a self-manufacturing business developing our own range, specifically designed and manufactured entirely from scratch to be a unique and superior range. We now have customers in over 10 countries via a combination of retail, wholesale and distribution.”
If you choose to invest, funds will primarily be used to raise brand awareness via marketing across all channels, fund entry into new markets, and to fund the appointment of the required personnel.