Ivanka Trump’s clothing brand has been dropped by American luxury department store Nordstrom, a company representative confirmed on Thursday.
Nordstrom blamed the brand’s poor performance for its decision, saying in a statement that it makes “buying decisions based on performance” and that cutting brands “is part of the regular rhythm of our business”.
“Like with everything we buy, we make decisions season by season. In this case, we’ve decided not to buy it.”
However, it follows weeks of campaigning by anti-Trump activists who have urged consumers to boycott businesses associated with the Trump name in the wake of Donald Trump’s controversial comments about women. The leader of the campaign, entitled #GrabYourWallet, said on Twitter today:
“Big news everyone. You did this. I am in awe #GrabYourWallet…Those who voted against Donald control $7 trillion in spending.”
Shannon Coulter started the campaign just four days after a video emerged of Trump boasting about the number of women he has taken advantage of. Coulter immediately criticised Nordstrom for doing business with Ivanka Trump after she chose to continue to support her father’s campaign in the aftermath of the tape’s release.
Nordstrom confirmed that there are still some Ivanka Trump items in stock and that the remaining inventory would still be sold.
Ivanka Trump has recently moved to Washington to work as an adviser to her father. Trump’s lawyers have said that she intends to resign all management positions in her company and her father’s Trump Organization.