Craft beer company Brewdog has pulled out of a deal with a US beer maker after it gave free drinks to Donald Trump supporters.
Scottish brewer BrewDog and Scofflaw had planned to work together at a series of events across the UK over the weekend before Scofflaw was seen to offer Trump supporters “beer redneck-style free of charge.”
James Watt, the co-founder of BrewDog, posted on Twitter: “The Scofflaw release was announced without our knowledge or consent. We are in no way aligned with their position and we will, of course, be cancelling all the events and sending all of the beer back.
“We care about beer and people. Not hate.”
Scofflaw later distanced themselves from the promotion, and later tweeted: “We did not approve or release said message and we are working with our PR firm @WelcomeToFrank to fix this error.”
“This post was done on our behalf without our consent or knowledge.”
Scofflaw owner Matt Shirah said: “This post is absolute nonsense. While we definitely have country roots, no one at Scofflaw Brewing or those associated with our brand, is now, or has ever been, rooted in hate. We do not tolerate hate, that’s just idiotic.”
“We could care less about your political viewpoint, only if you like our beer.”
it is not the first time that Watt has made his feelings about Trump clear. In 2015, he published a blog in which he described Trump’s political ideas as being as “misplaced as his hair”.
In response to Trump’s withdrawal from the Paris agreement, BrewDog launched a protest beer labelled the Make Earth Great Again beer featured with a picture a polar bear fighting with a robot version of the US President.