Shares in Next (LON:NXT) fell on Wednesday, after third quarter sales missed forecasts.
The high-street retailer warned of “extremely volatile” trade in the quarter, as in-store sales fell 7.7 percent.
The fall in store sales was ultimately offset by a boost in online sales, up 13.2 percent in the three months to October. Overall, total sales grew 1.3 percent for the period.
A Next spokesperson commented:
“Sales performance has remained extremely volatile and is highly dependent on the seasonality of the weather.”
In August and September sales were significantly up on last year, as cooler temperatures improved sales of warmer weight stock. The change in sales trend came at precisely the same time UK temperatures became warmer than last year.”
As a result, the retailer revised its full-year profit forecast downwards to between £692 million and £742 million, compared to previous forecasts of between £687 million and £747 million.
Neil Wilson, senior market analyst at ETX Capital, commented: “Next better hope that British shoppers are a little less fickle than the weather, because sales performance is so volatile the firm has no idea what to expect over the vital Christmas trading period.