Retail giant Amazon (NASDAQ:AMZN) has announced plans to roll out their new Prime Wardrobe.
Just days after announcing its introduction in the grocery industry, the company has introduced plans to grow its online fashion division, with the new Prime Wardrobe for Amazon Prime users.
According to the website, Prime Wardrobe includes brands such as Adidas, Calvin Klein, Levi’s and Hugo Boss.
“Prime Wardrobe is a new service that brings the fitting room to you, so you can try the latest styles and find your perfect fit before you buy,” said the company.
The new clothing service will be included with all Amazon Prime memberships. It will allow customers to order items at no upfront charge, where they only pay for what they decide to keep. Shoppers will have a week to decide what they don’t want, which they can send back at no extra cost.
“Amazon’s taking a page from players such as Stitch Fix, which has been gaining steam and grew revenues to $730 million last year by letting users try on looks at home,” Evercore ISI analyst Omar Saad wrote.
“While Stitch Fix uses a combination of artificial intelligence and full-time stylists to recommend looks tailored for each user, Amazon brings to the table its massive scale, logistics expertise, aggressive stance and nearly endless supply of funds.”
“Already, stores of all stripes are struggling mightily to figure out the right combination of online and store to serve the needs of shoppers,” he said. “Amazon is not afraid to experiment and has been working hard to find the right fit in fashion.”With
With every order from the new service, if a customer keeps at least five items, they will receive 20 percent off those items. Keeping three or four fashion items will lead to a 10 percent discount on the website.